Why advertise on BRL?
Boulder Reporting Lab isn’t just a news source — it’s a trusted part of the community.
When you advertise with BRL, your message reaches an audience that lives here, works here and cares about Boulder — engaged readers who support truly local journalism and businesses.
Reach Boulder’s most engaged readers
BRL Today, Boulder’s leading morning newsletter, connects you with the city’s most informed audience. Delivered directly to locals’ inboxes, it’s where engaged readers start their day — and see your message.
Invest in multiple newsletter ads and gain additional website exposure, maximizing your reach across tens of thousands. No paywalls, just impact. (*Note: We offer political advertising. Learn more below.)
21K
Newsletter Subscribers
50%
Open Rate
(Industry average: 38%)
11%
Click-to-Open Rate
(Industry average: 7%)
150K
Monthly Web Pageviews
60K
Monthly Web Unique Visitors
2,189
Paying BRL Members
Why us?
Hyperlocal
BRL is Boulder’s go-to source for in-depth, community-focused journalism, reaching residents who care about local news.
Trusted & Impactful
Align with an independent newsroom whose reporting drives real change in Boulder.
High-Visibility Placement
Get in front of engaged readers where they start their day—Boulder’s most-read morning newsletter.
Multi-Platform Reach
Newsletter and website ads maximize exposure while delivering measurable ROI with above-industry click-through rates.
Our Packages
Our strategic sponsorship options are designed for maximum visibility and impact. Whether you’re looking for premium top placement, affordable local exposure or in-depth storytelling, we have a package that fits your needs.
1. Front Page Sponsorship
Be the headline sponsor of BRL’s newsletter with premium top placement. Your brand will be front and center with a “Today’s newsletter sponsored by” mention, 50-75 words of text, and prime ad visibility.
⭐ Bonus: Book four top newsletter ads and unlock a month of free display ads across the BRL website.
- Tens of thousands of guaranteed impressions
- Bulk discounts available for 4+ ad purchases
- Free website display ads included with larger packages
Cost: $300 per placement | $1,000 for 4 placements + Free display ads
2. Local Spotlight Classified
Perfect for small businesses, events and community announcements, this affordable, text-based ad puts your message in front of engaged Boulder readers.
- Ideal for local businesses looking to connect with the community
- 50-75 words with a direct link
- No bulk discounts — each ad runs individually
Cost: $150 per placement
3. Story Spotlight
Tell your brand’s story in a way that resonates with Boulder’s engaged audience. Our Sponsored Content package offers a dedicated, high-quality article crafted to inform, engage, and connect with readers in a trusted news environment.
- Formatted to match BRL’s editorial standards
- Published on our website and featured in one daily newsletter
- Includes social media promotion for extended reach
- Clearly labeled as sponsored content for transparency
Cost: $2,000 per sponsored article
Ad Specs
| Ad Type | Dimensions | Word Count | File/Creative Type | Device |
|---|---|---|---|
| Top Placement | 1024×576 featured image | “Presented by” call-out | 50 – 75 words | GIF/JPEG/PNG | Desktop, Tablet, Mobile |
| Classified Ad – Middle | No image | 50 – 75 words | GIF/JPEG/PNG | Desktop, Tablet, Mobile |
| Ad Type | Dimensions | File/Creative Type | Device |
|---|---|---|---|
| Billboard | 970×250 | GIF/JPEG | Desktop |
| Leaderboard | 728×90 | GIF/JPEG | Desktop, Tablet |
| Medium Rectangle | 300×250 | GIF/JPEG | Desktop, Tablet, Mobile |
| Large Mobile Banner | 300×100 | GIF/JPEG | Mobile |
| Type | Word Count | Placements | Accompanying Banner Sizes |
|---|---|---|---|
| Sponsored Content | 750 – 1,000 | Website, newsletter mention plus social media | N/A |
| Sponsored Email Blast (Coming!) | 250 – 500 | Sent to primary subscriber list of 20,000 | 1024×576 plus Display Ads |
Our Rates
| Type | Cost |
|---|---|
| Top placement | $300 each |
| Top placement x 4 + Web Display Ads | $1,000 |
| Classified Ad – Middle | $150 |
*Note on Political Advertising
- Boulder Reporting Lab accepts affirmative advertising from candidates, campaigns and issues that is in sync with our mission of promoting civic engagement and civil, informed discourse.
- Such advertisements cannot be used to attack or fundraise. They must be clearly labeled as advertisements. And the person or group who paid for them must be clearly identified.
- Direct comparisons with other candidates and/or the unauthorized use of another person’s likeness are not permitted.
- Boulder Reporting Lab reserves the right to refuse a campaign or issue advertisement for any reason.
Get started today
Our team is here to help you maximize your impact with Boulder Reporting Lab’s sponsorship platforms. Connect with us today to find the right package and reach Boulder’s most engaged audience.