Why advertise on BRL?
Boulder Reporting Lab is a trusted, community-supported newsroom at the center of local life.
Advertising with BRL puts your message in front of community members who are deeply invested in Boulder, and who notice and value the businesses that help sustain local journalism.
Tens of thousands of engaged readers
Our audience is loyal, growing and deeply invested in Boulder.
BRL Today, our flagship newsletter and Boulder’s largest news product of its kind, leads our coverage, alongside Nibbles, our food and dining newsletter, and our local arts, culture and events newsletter.
23K
BRL Today Subscribers
50%
Open Rate
11%
Click-to-Open Rate
200K
Monthly Web Pageviews
75K
Monthly Web Unique Visitors
3,000
Paying BRL Members
Options
Newsletters
We deliver timely news, food spotlights and cultural events directly to our highly engaged readers through multiple opt-in newsletters.
Website ads
Maintain a high-visibility presence with rotating display ads. Sponsor our audio stories and appear at the top of every article, with additional premium placements.
Sponsored content
Tell your story in your own voice. Sponsored articles are created by your team, clearly labeled as sponsored, and live indefinitely on our site, seamlessly integrated within BRL’s editorial environment.
Custom packages
Custom packages offer flexible, high-impact placements tailored to your goals, from premium visibility to creative, one-of-a-kind integrations.
Current promotions
Be Seen in Boulder
Be the headline sponsor of BRL Today.
Your brand appears at the top of the newsletter with a “sponsored by” mention and a prominent large graphic ad. Below it, you can include up to 75 words of custom text.
⭐ Bonus: Book four and receive four weeks of free website ads.
- Tens of thousands of guaranteed impressions
- Bulk discounts available for 4+ ad purchases
- Free display ads with larger packages
Reach the Community
Flexible, affordable options to connect with Boulder’s engaged audience.
Place your graphic ads in BRL Today or Nibbles, our food and dining newsletter with ~80% open rate. You can also run classified ads or sponsor our audio stories.
- 75 words with a direct link (classifieds)
- Options across BRL Today, Nibbles and web
- No bulk discounts — each ad runs individually
Lead the Conversation
Tell your story with sponsored content and high-impact custom placements.
Create a deeper connection with readers through sponsored articles and other premium formats designed to inform and engage within BRL’s trusted editorial environment.
- Published on our website and featured in our daily newsletter
- Includes social media promotion for extended reach
- Clearly labeled as sponsored content
Ad Specs
| Ad Type | Dimensions | Word Count | File/Creative Type | Device |
|---|---|---|---|
| Top Placement | 1200×800 featured image | “Presented by” call-out | 75 words | GIF/JPEG/PNG | Desktop, Tablet, Mobile |
| Middle Placement | 1200×800 featured image | GIF/JPEG/PNG | PNG Desktop, Tablet, Mobile |
| Classified Ad – Middle | No image | 75 words | GIF/JPEG/PNG | Desktop, Tablet, Mobile |
| Ad Type | Dimensions | File/Creative Type | Device |
|---|---|---|---|
| Billboard | 970×250 | GIF/JPEG/PNG | Desktop |
| Leaderboard | 728×90 | GIF/JPEG/PNG | Desktop, Tablet |
| Medium Rectangle | 300×250 | GIF/JPEG/PNG | Desktop, Tablet, Mobile |
| Large Mobile Banner | 300×100 | GIF/JPEG/PNG | Mobile |
| Sidebar | 300×600 | GIF/JPEG/PNG | Desktop, Tablet |
| Type | Word Count | Placements | Accompanying Banner Sizes |
|---|---|---|---|
| Sponsored Content | 750 – 1,000 | Website, newsletter mention plus social media | N/A |
| Sponsored Email Blast (Coming!) | 250 – 500 | Sent to primary subscriber list of 20,000 | 1024×576 plus Display Ads |
Political Advertising
- Boulder Reporting Lab accepts affirmative advertising from candidates, campaigns and issues that is in sync with our mission of promoting civic engagement and civil, informed discourse.
- Such advertisements cannot be used to attack or fundraise. They must be clearly labeled as advertisements. And the person or group who paid for them must be clearly identified.
- Direct comparisons with other candidates and/or the unauthorized use of another person’s likeness are not permitted.
- Boulder Reporting Lab reserves the right to refuse a campaign or issue advertisement for any reason.
Get started today
We’ll help you find the right way to reach Boulder’s most engaged audience. Reach out at sponsorships@boulderreportinglab.org.